Hello, world!
I am Tim Aliev, your divergent thinker + seasoned consultant who leads with empathy and co-creates equitable product experiences.
Behavioral Design
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Content Design
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Customer Acquisition
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Growth Strategy
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Organizational Culture
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Behavioral Design + Content Design + Customer Acquisition + Growth Strategy + Organizational Culture +
“Tim tends to work in deliberate and outgoing ways: motivated by knowledge and freedom, energized by structure and variety.”
— Humantelligence
Candor
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Vulnerability
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Safety
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Mastery
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Autonomy
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Purpose
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Candor + Vulnerability + Safety + Mastery + Autonomy + Purpose +
Supercharging the future
Here to lead your enterprise to the next level of commercial success. Guaranteed.
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Over the years, I’ve become deeply persuaded that behavior drives people, and people drive business.
Today, I put people at the centre of my world. I rely heavily on behavioral science to build equitable products and boost customer acquisition + retention, facilitate engagement generation, elevate adherence, and contribute to continuous business growth.
With a holistic approach to innovation, I create highly engaging digital experiences that are created for humans. And for the human brain.
Some of the ways I apply behavioral science:
→ UX/CX research + design + alignment
→ Customer lifecycle definition + user journey mapping
→ Client acquisition + retention
→ Lead generation
→ Program adoption
→ Digital growth initiatives
→ Product line definition
→ UI microcopy -
Is it to Log In or to Sign In? To feed the world or to fight the hunger?
Turns out, one is more advantageous than the other. How do I know that?
🥧 (pie): persuasive, inclusive, and equitable copywriting.
That, and some of my previous products in UI microcopy, full website copywriting, and content design have been featured alongside major projects by Apple, Samsung, and The Economist (The Webby Awards, 2022).
Some of the ways I apply my writing magic to effectively nudge users:
→ Advertising copy
→ UI microcopy
→ Website & landing page copywriting
→ On-page SEO
→ Company mission, vision, values
→ Brand slogans
→ Product descriptions -
I design and develop efficient omni-channel lead generation strategies using my former academic background in international business + digital marketing, passion for behavioral psychology, and years of industry experience.
By strategically employing behavioural-science-backed tools, I am able tap into people’s ambivalence pain points, intrinsic and extrinsic motivations, and other behavioral insights to impact conversion rates and further elevate brands’ bottom lines.
Some of the platforms I work with:
→ Google (Search & Display)
→ LinkedIn Advertising
→ Facebook & Instagram
→ StackAdapt (Programmatic)
Some of the industries I’ve designed advertising campaigns for:→ Edtech
→ Proptech
→ Medtech
→ Real estate
→ Post-secondary recruitment
→ Non-profits + public sector -
When I develop long-term market penetration plans and user retention initiatives, I tend to base my hypothesis off of trustworthy academic research and industry-leading case studies.
This results in my unconventional yet highly practical use of well-referenced behavior models and group counseling techniques, amongst other tools, to build successful CX paths, run effective beta testing initiatives, efficiently nudge MQLs to convert into engaged SQLs, and much more.
Some of the ways I’ve helped brands develop successful strategies:
→ Client workshops + discovery sessions
→ Strategy development
→ Values alignment
→ Market launch
→ Beta testing + experimentation
→ Conversion rate optimization (CRO) + tactics adjustment -
I’m certain that culture change isn’t a strategy or initiative, but rather a complete mind shift that goes far beyond the advertised values on corporate websites or end-of-the-year reports.
This mind shift is almost always driven by daily experiences that define the internal culture of a business venture. Ultimately, it’s the stories that the companies share, the language that they use, and the relationships that they promote.
By actively co-creating equitable and inclusive (not just diverse) environments, I can push brands to create truly efficient cultures. The kind of cultures in which people thrive, hum as a team, design smarter, create more impact, and stride ahead.
Some of the ways I’ve helped brands develop strong corporate identities:
→ Professional development workshops + coaching
→ New employee induction + initiation
→ Employee mentorship initiatives
→ Team building projects + consulting
→ Company mission + vision + values definition
A little about me
I specialize in the development, execution, and validation of multi-faceted digital innovation solutions.
I see unprecedented value in designing human-centric digital products with behavioural psychology in mind.
Some more about me
I’m an essentialist, catalyst, and spin bike enthusiast. A Notion power user, too.
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→ Harvard University, Division of Continuing Education (2020)
Graduate Certificate, Topics in Human Behavior
→ York University, School of Continuing Education (2020)
Certificate, Digital Marketing
→ Seneca College, School of Human Resources & Global Business (2019)
Advanced Diploma, Business Admin - International Business
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→ Wordpress, Strapi, Shopify, Squarespace
→ Salesforce, Pardot, SAP, Oracle
→ Google Analytics, Google Tag Manager, SEMRush, MOZ
→ Google Ads, Facebook Ads, LinkedIn Ads, StackAdapt
→ Microsoft Office Suite
→ Pages, Keynote, Numbers
→ Adobe Creative Suite (Photoshop, Lightroom, InDesign, Adobe XD)
→ Notion
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→ Calgary Marketing Association, CMA (2020–Present)
→ Rotary International, Markham (2018–2021)
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→ Behavioural Design
→ Consumer Psychology
→ Corporate Culture
→ Product Development
→ Data Collection & Privacy
→ MarTech: Process Automation
→ Technological Innovation
→ Commercial Photography
→ Graphic Design
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→ Contagious: Why Things Catch On by Jonah Berger
→ The Catalyst: How to Change Anyone’s Mind by Jonah Berger
→ The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
→ Does It Matter: Essays on Man’s Relation to Materiality by Alan Watts
→ Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
→ Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
→ The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
→ Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D
→ Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
→ Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
→ Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
→ Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
→ The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace by Ron Friedman, Ph.D.
→ Thinking, Fast and Slow by Daniel Kahneman
→ Motivational Interviewing: Helping People Change by William R. Miller and Stephen Rollick
→ Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
One more thing
Just a few unorthodox pieces to show off my graphic design + photography skills. It’s called avant-garde.
![Card 1-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/dd52de8c-e10c-49cf-b0b2-ad14123762c4/Card+1-min.jpg)
![Card 2-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/6cd3c2a2-6da1-41be-a8f4-c1adcba0092d/Card+2-min.jpg)
![Card 3-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/97f8909e-a149-4591-b4d7-9a9d9d4e478c/Card+3-min.jpg)
![Card 4-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/6bd78578-de37-4986-907e-0851510908b7/Card+4-min.jpg)
![CD 1-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/1b77ceea-bcc3-48ea-bbce-b1733d81bfc0/CD+1-min.jpg)
![CD 2-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/b5f9b31c-7607-4747-9c01-a3c69703c9dc/CD+2-min.jpg)
![CD 3-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/fbb1873c-8452-4c4c-93bd-4571463157a4/CD+3-min.jpg)
![CD 4-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/5c7d90e0-a151-492b-8982-9077314161a2/CD+4-min.jpg)
![CD 5-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/84ca673e-688d-4438-bd0d-29d7a7e8ef07/CD+5-min.jpg)
![CD 6-min.jpg](https://images.squarespace-cdn.com/content/v1/60cc3dd6bb807927ef19f9c8/95c8c8b5-cf4d-4a99-8a71-f420fde02fee/CD+6-min.jpg)
Let’s connect
I’m always interested in hearing from former colleagues and managers, potential recruiters and clients, or just interesting creative folk.
Alternatively, you can reach me at the number below:
647.783.4173
Calgary, AB + Toronto, ON
© 2021 Tim Aliev